Cloud cover by: Michele, Staff Writer
When was the last time a commercial made you cry? Has one ever made you cry? Maybe this one might push you to the verge of waterworks just a little bit, especially if you are a hopeless romantic like me and you adore Rain.
One of the best discoveries I have made since falling down the K-rabbit hole is the commercial film (CF). In my opinion, these mini-productions are given the same care, attention and importance as any film or drama. I love that dedication and respect for this particular genre in Asia – it is art after all. The extended commercial films are pure entertainment and marketing gold. My first (and don’t condemn on this) was Lee Min Ho’s The One and Only for Toyota. I was blown away. I thought to myself, this is brilliant marketing. Not only that, what…
View original post 318 more words